Hi, I'mBo Bo Han.

Launch the Tank 500 in a competitive automotive market and convert brand visibility into new customers, through digital growth initiatives and full-funnel media solutions.

Led a team of five and owned stakeholder management end to end, from client communication to campaign delivery, building media strategies that carried audiences from awareness through engagement to lead generation.

Grounded every decision in consumer and Thai automotive market analysis, then monitored performance continuously to hold CPM, CPC and CPL at optimal efficiency, adjusting bids, budgets and audiences as the data came in rather than waiting for month-end reports.

In SEM, keyword optimisation and relevant copywriting need refreshing in real time to win the best cost per click. Lead forms must stay short and simple: long forms made customers uneasy and quietly killed completions, while a brief one consistently outperformed. Meanwhile, CPL proved more efficient on Meta than on TikTok.

Launch the Hot40 Pro in Thailand's crowded smartphone market and turn digital media spend into measurable sales across e-commerce channels like Lazada and Shopee and social commerce on TikTok Shop.

Built a precise media plan with local and global digital agencies, then paced performance and media spending continuously against sales targets, shifting budget towards what the data proved was working.

Scaled winning campaigns through continuous A/B testing of ad copy, audience segments and creative formats (video, image, reels) on every campaign throughout the project, keeping creative and media decisions tied to real performance.

Ran the new product launch end to end with external digital agencies and internal cross-functional teams across e-commerce, product and customer service: from the brief and goal setting through to business recommendations drawn from campaign insights.

Static single images outperformed in CPAS campaigns, while short videos with an appealing hook drove more visits and final checkouts on TikTok Shop through Video Shopping Ads (VSA) and Live Shopping Ads (LSA). Hero visuals promoted for more than two weeks needed creative refreshing to sustain performance.

Launch the vivo V20 in Myanmar and introduce an online booking system at a time when e-commerce in the market was still young: defining the marketing goals, then lifting post engagement, website traffic and online orders together.

Localised global IMC plans into market-ready digital strategies, directed content and creative production including KV and TVC shoots, and owned performance reporting throughout.

Introduced Google Form pre-order collection for online sales, and built a media plan focused on Meta and Google alongside pre-roll placements with media partners such as Myanmar Celebrity TV. Worked with the HQ website team on translation and layout refreshes for a better UX and UI, and ran the content calendar end to end: reviewing, writing, editing and giving final approval.

High-quality materials such as KV and TVC films earn stronger engagement and more positive comment sentiment, in turn driving more website traffic, as GA4 reporting confirmed. Copywriting lands best when it is written for the audience's reality, for example opening the first line with a problem they recognise.